Painted arrow on pavement pointing to horizon

Our Philosophy

Shaping the Future with Innovation and Local Commitment.

At First State Bank, we've been proud to serve Wisconsin communities since 1933. Being local means we understand the needs of the people and businesses around us. We’re a bank that knows you by name and has the resources to offer the expertise and services that you’d expect to meet all of your financial needs. Our philosophy is simple: we aim to combine the personal touch of a community bank with the resources and innovation of a larger financial institution, helping our customers thrive.

As we look ahead, our vision for the future is to build an organization that embodies excellence and distinguishes itself in the financial landscape. We want First State Bank to be recognized for its commitment to excellence, both in how we serve our customers and how we contribute to the community. We’re focused on creating a bank that leads with integrity, embraces innovation, and continues to evolve with the needs of our customers.

 

Mission

We are dedicated to creating fantastic experiences and providing financial peace of mind.

Our Mission is at the heart of everything we do. Whether you’re saving for the future, running a business, or looking for a loan, we’re dedicated to finding solutions that work for you. We believe in building lasting relationships and supporting our customers at every step of their financial journey.

 

Vision

Our Vision is about making First State Bank the bank of choice in our community and beyond:

  • Committing to our communities - We believe in making a difference right here at home. Our community is the foundation of everything we do, and we are proud to support it.
  • Empowering our employees - We know that a strong team is essential to providing exceptional service. We’re committed to creating an environment where our employees can grow, succeed, and deliver the best experience for you.
  • Investing in technology - We’re always looking for ways to improve and innovate. By embracing the latest technology, we make sure our customers have the tools they need to manage their finances with ease.
 

Core Values

Our Core Values guide us in everything we do:

  • We do the right thing, always - Integrity is our foundation. We’re committed to making decisions that are honest, fair, and in the best interest of our customers and community.
  • We embrace a performance culture - We’re always striving to do our best and hold ourselves accountable for delivering outstanding results.
  • We promote honesty and integrity in all we do - Trust is key in every relationship, and we work hard to build and maintain that trust through every interaction.
  • We create an environment of learning and innovation - We’re constantly evolving, embracing new ideas, and finding better ways to serve our customers.
  • We recognize and value the strength and uniqueness of every relationship - Every person and every business we work with is unique, and we take pride in building personalized solutions that meet their needs.

At First State Bank, we believe that by staying true to our values, embracing innovation, and focusing on what matters most—our customers and communities—we can build a brighter future for everyone. We’re excited to continue this journey with you.